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Dircom Journal Article No. 86

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Identity Management in the Journal of the CCS

Identity Journal of the Santiago Chamber of Commerce

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Chat Chamber of Commerce Santiago

My presentation of the 3 / 11 in the Santiago Chamber of Commerce.

Swollen Breast And Cramps

SIXTH STAGE OF MARKETING WORKSHOP Chamber of Commerce of Santiago

Peter T. Hill, President of the Chamber of Commerce of Santiago (CCS), is pleased to invite you to the Workshop:

Welcome Speach Sample For Opening A Help Desk

Talking About Design (2002) Why

"Just pay us to talk", "our identity and our future is built on conversations" ... Flores said the guru and in those years of booming capitalism pre 11092001, I will not discuss the validity of those judgments which undoubtedly remain, but if I have to limit its applicability and to reduce its share of ambition. I think global circumstances have made us one way or another converge to global phenomena, showing no counterweight to the irrational excesses of power leaves us out of play by more ontologically to be.

All outstanding bills are left to a future that no one now dares to predict, no Alvin Toffler worth or techno-optimistic Negroponte that credibly enter our imagination uninhabited Third displaced by the immediate interests of North and conflagrations.

talking and talking then the design goes up can go and dutifully attached significance to the current circumstances. We do not know what will come next, except perhaps to the discrediting of the world, and its existing machinery, goes one lane of no return which we must decipher from now. Learn

perhaps that public areas are often the grass of the disappointments of the future, when the cliches come to occupy the place of the actions dictated by common sense (perhaps such a thing actually exists) is usually a suspect divorce to "talk" and "doing."

For example we can not rest with the speech as around the world as efficient language, the general political discourse does not have only disenchant and lie, leading to short-term promises of popular taste, forgetting the tasks if you require patents and verifiable commitments.

What does this have to do with the design, visual communication?

has to do as far as advertising media are entering a silent crisis in discrediting each object against which we design, we model each message that constantly competes with the skepticism that almost automatically installed with media irradiation, and if this were not enough, and if we are a little more self-critical, "think that if we build our identities and our future then we must consider dialogue as weight variables truth and honesty about what we communicate, not just fall in love obsessively of how to gild the pill which is what seems to have no measurable advertising or reflect burning on the road all the joints fertile, but rather to influence knowledge and honesty in the messages organized in content creation that are meant to discipline our Design.

Obviously this is not always possible, just put it into practice can sometimes be compared to commercial suicide, since the end of the make-up artists usually act as communication and our discipline has fallen into some disrepute arising from that condition ( prosthetic objects and messages), more so when market demand has forced us to get rid of all analysis and reflection in order to be technically efficient over all different consideration.

Perhaps it is a nonsense to speak of truth, honesty and sincerity in marketing a slope where surface attributes are often more important than the ultimate goals of the messages, which often are hidden or are understood, as, for example, occurs with the financial and credit mechanisms, which involve many pros and cons, but that being validated by the market and applications require no further explanation of the mechanisms which underlie recent risks, penalties, usury "reasonable" and an illusion of ( false "?) short-term security.

Given the present conditions go against the trend market, against the laissez-faire and let the classic is a sovereign idiocy idiocy at other times perhaps more favorable play in our favor.

However, these talks outstanding open design looking cross into other disciplines intended, perhaps, with a modest ambition, to make a platform "from within", attempting to undermine the docile acceptance of what is and what we had to build dialogue in a body of opinion for Design.

II Focus on a do-think the design seems a long overdue task. Given the human variables that we decided to investigate the reality for establish reasonable assumptions about it, given the forced concubinage and decided our work with the teleology of marketing, advertising and business models in use, there is no other thing that raised an eclectic eye, sensitivity to various categorizations open to make them part of a background instrumental.

Somewhere in this process maybe we should make ourselves a general ontology to understand the particular field of visual communication phenomena, ie to formulate a hypothesis of being in any context and from there to address our work according to the other, as required the area in which we should act as interpreters or translators.

This means that once identified the issuer and its requirements, the issuer and personal narrative in the tissue context of their aspirations, hopes and promises, we must be minimally able to appropriate his inner vision with its projections and hand restructured or unstructured (as tune into their own projections of our partners).

But this is done effectively, transparently, we internalize what underlies the meta in use.

is simply say that the use of a specialized language, understandable and appropriate to make our narratives to inform customers of our issuers, passes through further in the "whys", the "when and who" rather than "how", which should be the natural result of empathizing with each other on multiple levels and translate their chores and concerns symbolic interfaces.

Ultimately this requires an ability to stretch like an amoeba the pseudopodia in all possible directions of our sensibility (Cortázar dixit). That means expanding our interests and our curiosity to any domain of interest of social life. Only in this way we can make a significant activity for our customers and our discipline, regardless of the language and trends that are flexible and constantly changing.

also an activity that is aimed to investigate the other as a social phenomenon has a body of knowledge is infinitely more sensitive to epistemology, philosophy of his work that accounts for these processes reinterpreted a done blindly or seduced by the materiality of the shape rather than by the essential contents of each sender, whatever they may be. Welcome

the disciplines, themes and hobbies, have much to learn yet and we know still not enough to draw the map of the world in which we live under.

(text of a professional academic dialogue 2002)

Beauty Salon Swot Analysis

Why insist that the design that is strategic? Praise

Do we know from a design perspective what is strategic and what is tactical and what is not?

What Happened To Fakku?

aesthetics on the facades

safe design should define different roles to different realities and objectives, but can not ignore the demand-relevant but not explicitly provided for the emotional make tangible for all sorts of human endeavors (or even restore the soul ) whether communication projects, educational, cultural, commercial, artistic, political, services, product development, spaces, experiences, etc.

always understood the functionality (citing the old "form ever follows function" of Sullivan) as a clear demand and hence safety, convenience and comfort, ie human emotionality ultimately, "there is a level in which the aesthetic, understood as a level of insight and analysis that seeks pleased by the beauty, can not be disaggregated from the design goals.

I find it impossible to think that the design does not have implied the search for beauty, whether intended or achieved functional sensory enjoyment.

To all my customers so far, either.

Basketball Cake Design

The facade is the face of a corporate building ...

The brand has many faces, the face that is in the foreground should be able to convey something more than "fit the category." Not just that (eg) a bank forward seriously, security or path that all claim to possess these attributes.

The toilet of a category is not distinctive, coined in a building array preconceptions "meets" but not surprising. Breaking with more sure to snatch a place competitors in the minds of consumers.

The power of a brand lies in the consistency and uniqueness of its value proposition. Be unique and consistent value proposition is the cornerstone of any identity.

The power of a mark is in the power of his identity.

Identity is composed of milestones that are perceived for the rest. The memorable of these milestones ensures the survival of the brand in the minds and hearts of people.

"Ugly does not sell," said Raymond Loewy, we can add

"boring does not inspire"
.
We want people to be inspired and trust us. When you are in charge of a mission and after a goal innovative

transgressions are read as self-confidence, the disruptions are perceived as challenges and challenges are the vitality of a competitive brand

.
A new architectural image helps you connect with the constant change of things. What does not change is dead or dying. Propose a shift jump in the use of materials to intervene with the landscape of the city, to communicate that the company itself evolves, if the change surprised and inspired the evolution will be perceived as a positive change, something that feeds and strengthens the identity trust.

Nami At Thriller Bark

The importance of brands in all contact points




I kindly invited by the

ACHAP

to give the talk " The importance of brands in all points of customer contact"

, within the framework of marketing workshops Chamber of Commerce of Santiago . was a pleasant conversation in which we try to define the place and the fate of brands in a hypercompetitive market.
also reviewed the future of effective management of brands in the context of diseñlo of experiences and services. presentation can be seen HERE

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What tools or strategies as the holy grail in Packaging News

Tightie Whities Wegies

Kansei design

Stephen Lillford is research consultant at Faraday Packaging Partnership's Design Perspectives , translated

packagingnews.co.uk, 03 April 2009

The Kansei

is making news. Nestlé recently announced that uses this technique to develop products and packaging with an emotional approach. What is the Kansei? Is it something new or just a flashy label? Kansei emerged in Japan in the 70's as a new technology that translates the excitement of consumers in products. The benefits of this technique was demonstrated earlier. Was used in the design of the Mazda MX5, which became the best selling car in its class and still remains a strong contender. How does

Kansei? It is not a magic box that provides solutions to any design problem. Nevertheless provides a way to measure how a design will be perceived by end users and why they invest in capital or human resources, or even the waste production in iterative cycles. Kansei measurements link the emotive language of marks and consumer needs. A complete design or its individual parts can be created using traditional methods, but by testing a set of designs with controlled differences between them is possible to identify what impacts the perception of consumers. As a result, the design brief can provide specifications for each Kansei measurement, rather than just guided by gut feelings. What does "luxury" to a chocolate? Nestlé clearly understood that this perception is not only due to the palate. Using Kansei, they designed their packaging using methods similar to those that could be used to the taste of chocolates: with an eye on the measurements.

"Kansei design needs? Well, some believe that Kansei is not suitable for design creativity by restricting structured processes, but may be losing sight of the ideas come from everywhere. Anyway, when Kansei is used in the design process to communicate and adjust ideas, works when other methods of product development is beginning to look more to beauty pageants.

have used in Faraday Kansei for many consumer goods with a high turnover (Fast Moving Consumer Goods FMCG) through the years and continue to develop the "Kansei

way" through association with the trademark owners.

How Do You Get White Out Off Of Plastic?

Memetics

since Richard Dawkins coined the term meme, the word "meme" has been used to sweep and scrub. Not trying to be a purist I believe there is a bit ignorant abuse of circulating coins and medals verbal luck. For example, what looks one who scatters his tastes and predilections in the so-called "social media" under the epithet "meme"?

Surely nothing very different from those who undertake branding processes and identity construction in the world of "brick and mortar" (how they like to say to business consulting).

is therefore easy to glimpse the desperate need standing overwhelming to new communities and consultants involved in innovation (that word as conservative), design and communication occur in these stands waving the "mix culture" or "mashup trends." Which is all very well to the extent that implies an awareness of the need to circulate the knowledge that what we learn, reflect and apply a lot better and more effective than silent rumination academic cloister.

Now my reflection, if it has any value, aims to establish a silence on superficial and instrumental use of new meta without them may have been leaked to its greatest beneficiaries.

whenever I was troubled for example, the "social role of design" is an important issue in the academic discussion of design and a laughable topic for business and Designers Guild. Arguably, the "ro, social ..." a meme is passed (for weak) by the prevailing market meme (the fittest).

Since memes are viruses based on ideological beliefs that are imposed under conditions favorable for them. Is it feasible to think that these times of climate change (cultural and economic) should lead to new mutations in the concepts I listed before.

guidance to consumers (users, citizens, customers, target groups, like your favorite memes decide to call them) will acquire different forms in the scheme of economic sustainability (innovation = ideas converted into cash, says Ivan Vera) and the outline of R & D (money become ideas). The ideas that best fit or better to survive the prevailing meme (consumption-driven capitalism) will have a better chance of talking to the future.

That is an interesting idea: adapt or survive are similar but involve different strategies. In what follows, romantically naive to believe that "good always prevails" is to assume that one is clear about what else is better at a given time and that it declares assumes a specific meme will fight to death against the prevailing mental virus, will ally with him, or will find their own way (his "Ocean Blue" as it is fashionable to say the last two or three years).

One thing is more or less clear, we learned that the world is projected to look back so the future is always uncertain and store cards up his sleeve ... Who could ensure that the situation inbred and self-referential design of theoretical discourse is to make conversation with the future, if the future does not exist?

Options:

- Oppose death

dominant meme - the meme

trans to

- Create alternative memes blind regions infecting meme dominant until the conditions that facilitate decay and impose new conditions ...

but is not this ultimately a political problem?

Matures Waering Stockings

(fragment of a larger text called "Theory for what")

Today we know that everything is more connected than it appears, and the various approaches existing human beings, society, matter and space tend to converge explicit the implicit dependencies and correlations between (and with) the most diverse knowledge, experiences and phenomena which we have record.

The concept of network and systems approaches, holistic and integrated realize this assumption of complexity as a key factor in understanding and identification of policies and action plans in almost any social context. There are so many variables in the process of identifying needs, and the subsequent creation of opportunities from this detection, the design must overcome to engage effectively with the demands and constraints imposed by this background, which always implies a need for systematic manage the complexity in order to ensure, among other things, the simplicity of the final solution.
What design means that no matter how complicated the problem, the solution should be simple: simple to implement, understand, use and replicate, since the design project involves not only mental thought (the concept of a theoretical framework the consequent presentation of hypotheses and verification) and its primary tangibilización as a prototype, but also its implementation, commoditization (if not standardization), delivery (whether commercial or not) to an actual user and their efficient use. This understanding of design as a process that ends in devices, products and communication elements and as a creative process that meets demands and needs, inevitably affects the scope of design theory, its emphasis, and political hierarchies.

Until today, this is a premise that has allowed the existence of academic offerings which "seal" differs in degree sensitive about what has been characterized as design (Visual Communication Design, Graphic Equipment, Industrial, Integral, Services, Editorial, Multimedia, etc..). Therefore identify the variables that determine the present state of activity of the designers influence not only their thoughts and beliefs about themselves, but necessarily determines the objectives of any educational project that attempts train professionals who are functional to those objectives, in a way that cuts across many can claim economic and political approaches (which are usually operated on each other). As the variables are identified, whether knowledge or skills are required to demonstrate professional practice generic skills to face the world of production or superior capabilities that enable the assertive leadership of the "life choices" of designers, end up producing tracks of course or program of study, determining (at least on paper) areas that should be expected to master a professional.

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All dream team requires a strong personality under the sticks. Barcelona set the legendary early 50's, that of the "Five Cups", had the reflexes and courage of a neighborhood kid to protect his goal. Antoni wealthy Ramallets a history rich in titles with his club, and worked well in achieving the fourth selection in the 1950 World Cup. Only the European Cup was elusive: Bern and wooden clubs would close a successful career.

Breaking the 1940's, a tall young man with abundant hair, agile on an incredible, serene and courageous under clubs came to the field of CD Europe's flagship club Barcelona's Gracia district. Your name, Antoni Ramallets Simon, son also of the neighborhood. Nobody could imagine that I was witnessing the birth of a myth, that happen over time as much as the ever legendary Zamora. But it did.

Ramallets Antoni Simon was born on July 4, 1924. They say that it was eight years old rag balls stopping walking the streets of Gracia. The truth is that 15 years went to work at the factory Casacuberta. I did not want to study, wanted to be goalkeeper. He shared his craft with a dedication to several teams of amateur and Racing Guinardó. One day, as he tells it, Mr. Vieta, a mythical and selfless leader of Europe CD tempted him and took him to the historic club. They signed their first professional card: 200 pesetas a month.

The military took him to the Naval Base San Fernando (Cadiz) and where his team won the runner-up of Spain's Marina. As a reward he was moved to Palma de Mallorca, which opened the door to play for RCD Mallorca from 1944 to 1946. On May 46 he was set at Barcelona, \u200b\u200ba dream come true. Seen in this way may seem that theirs was a brilliant career, but the truth is that hard-earned goal FC Barcelona first team. The technicians did not quite convince its physical plant, which incidentally was admirable. So it was transferred to Real Valladolid, then in the Third Division. There

became an idol: Pisuerga those promoted to second in 1948, after a promotion party won at Racing de Santander (3-1) in which Ramallets was the hero. Barcelona claimed it quickly, which was a new step forward, although not decisive, because the owner-Velasco was in top form. Over a year passed Antoni blank until a serious injury Velasco (retinal detachment) in Vigo to throw at the foot of Mecarle, opened the passage.
Ramallets
recalls: "It was my big chance because that same week the club celebrated their golden wedding at Palmeiras and Copenhagen. There I won the confidence of all. " And indeed, after this celebration, our man walked into the path of the legend with a firm step. Therefore, it would play in his beloved Barcelona more than 500 games, one of the players more personal honors. When he retired after more than thirteen years in the club, it did such important titles as these: six English league, five Generalissimo Cups, two Fairs Cups, two Copa Latina and the runner of the European Cup in 1961. On a personal note Zamora won four trophies, and his exemplary career in sport, the coveted Medal of Merit for Sport. With the passage of time has earned the title of best goalkeeper in the history Barca, which are great goalkeepers like the mythical Zamora, who did not fulfill his whole life of an elite club, unlike Ramallets. He also had the honor of being the Catalans star team that opened the Camp Nou on 24 September 1957.

The 1951-52 season marked a turning point in the history of Barça, as triumphant team was installed as the whole line, connecting with popular sentiment, began more than a club. It was the season that has passed into history as the "Five Cups" (English League and Cup Generalissimo, Latina, Eva Duarte and Martini Rossi) in the conquest of which was a basic pillar Ramallets. That team, with leading Kubala, the bulwark Antoni on the door, and men like Segarra, Biosca, Basora, César, Moreno, Manchon, Bosch Gonzalvo III, a milestone for Barcelona.

After eight years of ownership at the club, national team coaches and Benito Eizaguirre Guillermo Diaz called to participate in the 1950 World Cup. Ramallets debuted at Maracana, in the second game, which was won 2-0 to Chile, after a major exhibition of English goalkeeper, who surprised by his appearance, his incredible agility, his cool when needed and value. Such was the impression made by local fans started calling him the "cat Maracana, while Mujeri recognized him as the" goleiro belo. Historical

was the victory over England with the famous goal of Zarra, Matias Prats immortalized, but it is fair to give Ramallets its important portion of the pie. The famous journalist Antonio Valencia, Mark wrote: "Today for the first time [Ramallets] has been huge and made me think that Zamora had risen to just thirty years of the epic of Antwerp."
After a tie
come to two points with Uruguay, which would later become world champion. Spain acknowledged the effort and sank against the Brazilians and Swedes, ranking fourth. An unexpected feat that Ramallets recalled for the World Cup from 82 in Spain: "We were ranked fourth. Not bad. Until now has not improved this result, but we knew little. "

In total the "Maracana Cat" played 35 games with the national team, earning 18 wins, eight draws and nine defeats, conceding 51 goals.

By breaking the 60's, tall young man of grace had passed the crest of the wave and was close to retirement. Lacked only the European Cup and went for it. Input all looked good, achieving the feat of eliminating Real Madrid, who had raised the top five. Then came the 1961 final. Scenario: Berne rival Benfica Portuguese. Barca opened the scoring through the work of Kocsis, dominates its rival and shows traces of champions, but four shots in the post players and two field goals than he was never trickled to Ramallets left in a sad thing 3 -2. It was not possible to add the last title Ramallets Antoni extraordinary track of Simon, who is handing the baton to withdraw Pesudo Valencia.

would still have their share of glory as a coach, Valladolid ranking in 1963 to fourth in the league, which is the best classification pucelano club history.

Source: Don Ball

хапетитис

Ramallets Eulogio Martínez Andrade

Some strikers are able to raise the goal to the category of art. One of them came from Paraguay and dazzled the ancient parish of Las Corts, first, and the avant-garde Camp Nou, then, with a virtuoso repertoire of goals. Your name, Eulogio Martínez, clearly enunciated in English roots that allowed him to excel also in the English team.

At the end of the 1955-56 season, in which the FC Barcelona had finished second a point behind the champion, the Athletic Club of Bilbao, Barca made a few additions.

went to the first frame to some young men of his own quarry, was then usual, as Gensana, Vergés, Ribelles and Coll.

Besides the above, two Paraguayans came recommended by the technical secretary, Pepe Samitier. One was Melanio Olmedo, a tall central defender, strong, very big, and weary trot. He was accompanied by a striker with good baby face, very white skin, in contrast to his companion, very dark-leg thing rodilludo short, which seemed to come almost as becomes. The two came from Asuncion, one of Sol de America and one of Freedom, though he had previously played in Atlanta.

latter, the striker was called Eulogio Ramiro Martinez and soon nothing to become Barcelona fan favorite. Soon he was Eulogio, period, admired and loved by all for their dedication, pride, his skill with the ball at his feet and scoring easily. And all this despite his run with deceptively rustic and insufficient. He played 225 games with the club, scored 168 goals. Olmedo had less success. Just lined up in seven games, between official and friendly, and by the next season, was loaned to Lleida from where he returned to Paraguay to engage in politics. And in that field if they won, since he became minister, although the government of a military dictatorship.

A Eulogio, born in Asuncion in 1935 in the midst of a English family, began to be called the "opener" for the facility had to break down opposing defenses. One of his plays features, despite the reiteration always ended up surprising the defense was going with the ball to the baseline, between the goal and the corner. As the enemy harassed him, stung the ball with outer tip of his right foot and he made a spectacular hat was greeted with oh! collective admiration, even in the stadium rivals. Many of these actions ended in a goal, marked by Eulogio own or served with a partner who, seasoned by experience, closely accompanied the play.

In the 1956-57 season, the coach stopped Platko (legendary former goalkeeper) took the reins Sunday Balmanya who already were without fully with Eulogio. And faith that he responded to stop: played 45 matches and scored the not inconsiderable amount of 37 goals. The team also won the League Cup but if the Generalissimo, in which one lived Eulogio their days of glory. Atletico Madrid facing in the intimate area of \u200b\u200bLas Corts, the team FC Barcelona rolled to 8-2. The Paraguayan star signed ... seven, and knocked him two! Eulogio thrashed five times in the first half and two in the second. That was the second leg, with a Barca team that seemed to have taken the measure to the mattress (in the first leg was won by 2-5 with another goal from Eulogio). Reached the Cup final, where they faced for the first time the two teams in Barcelona. They did it in Montjuic, Barca won 1-0, with goals from Sampedro, the least known of a lead in Basra who accompanied him, Villaverde, a Uruguayan who also the public came to want much, "Kubala and Eulogio Martínez himself. In memory of all has been the derby as the most glaring of which have played two great teams in Barcelona.

The September 24, 1957, day of the Mercè, opened the Camp Nou. One hundred thousand spectators crowded a scene that dazzled the world as a magnificent example of modernity. Among the many events planned, they played a friendly match between Barcelona and Warsaw selection was, in fact, authentic Polish national team. Barca won 4-2 and Eulogio Martinez entered his name in letters of gold Barca in history, having marked the first of these four goals, the first in the new stadium.

The following season, FC Barcelona win its first Fairs Cup, to be imposed on the selection of London, over two legs. Those parties

Kubala could not play them, but the Barcelona forward appeared in London could well be described as luxury: Tejada, Villaverde, Eulogio, Evaristo and Basra. In the return leg, Villaverde giving up his seat to a boy whom they called Luisito Suarez, come to A Coruña. Scored twice. Barca won 6-2 and scored Evaristo other two, one and one Eulogio Vergés, he could not stay without leaving its mark on time as indicated. It was the only one who scored in both legs and back, as London had won the tie to two.

In 1957, the Barcelona completed a lethal scorers' list with the arrival of Brazilian Evaristo. Both shared position with Tejada, Kubala, Kocsis, Luis Suarez, Villaverde, Czibor and Rivelles, but the public could see only four of them in every game, then there were no substitutions. Evaristo Eulogio and form a society to face implacable opponent's goal, they succeeded in a short time for the fans. In that first season together, Eulogio played 38 games between League Cup of Fairs Cup in Spain and friendly. Evaristo, played 36. They scored a whopping 62 goals. Equal parts: 31 per head. That

also the season that we agreed to the international character: first, by selecting B (October 1958) and later with the absolute, which would defend eight times and for which he signed six goals.

in the league that the club reaped during 1959-60, Eulogio was again the most used: played 24 games and was second top scorer after the Madrid Pancho Puskas.

But Paraguay was beginning to have problems with obesity. Every workout, wrapped in plastic from the almost neck to feet, assumed all a sacrifice. Overweight was evident, although he continued playing and fighting, between the love of the hobby. So until 1962 when he went to Elche for two seasons, then Atletico Madrid and finally to Europe and Calella. There would eventually take hold, giving his football knowledge while ran a bar to him by the president. He was unlucky in economics, but in Calella had found warmth, affection and support he needed.

In 1984, changing a wheel of their cars on the road, was hit by another vehicle. After 23 days in a coma, died.

Tragic end to one of the historical underpinnings of Barça and English football obligatory reference mid-twentieth century.

Source: Don Ball

Light Soy Sauce Dark Soy Sauce

arrived in Valencia in the summer of 1953 and its presence beyond the record, because he was a monster's ball, became a social phenomenon that dragged the Mestalla to those who had never set foot in this place. Faas Wilkes came with his dribbling in the history of Valencia and was the first player in history whose goals were celebrated with waving of handkerchiefs. He died on 15 August.

One, two, three, four ... the fans, who came to Mestalla only to see him play, had his dribbles and defenses that would sit on the lawn dribbling victims of Dutch that came to Valencia in 1953. His name was Laarts Servaas Wilkes, though everyone knew him as "Faas" Wilkes. Born October 13, 1923 in Rotterdam, has always shown a knack for highlighting in any sport, from swimming to soccer, but ultimately opted for the world of football. And at 18 years in the ranks of Xerxes, in which his brother was playing in goal, began to carve out a reputation for elegant front owner of a overflow unpredictable for their rivals. The technicians were impressed by her figure and how he had to take the ball sewn into the boot. And his career grew at a staggering pace. Become

international and true idol, May 10, 1947 is sheathed in Glasgow HampdenPark T Cup before 137,000 spectators who came to celebrate the return of Britain to the football governing body. Wilkes formed by Parola (Italy), and Nordhal Gren (Sweden) and Rui (France), selected by the Austrian Karl Rapp lost 6-1, although the result was not important. The Dutch captured in Europe when it was still an amateur. Wilkes returned to Holland and start thinking about the idea of \u200b\u200bspending to professionalism. No shortage of offers and finally accepted a jugosísima Inter Milan on the tab in the 1949-50 season.

In San Siro, with the elastic neroazzurra , to pair with Hungarian Istvan Nyers: Inter was the forerunner in signing foreign players in the late 40's. Both made the excellence of the love interest, but the team is third in their struggle for Scudetto far from Juventus. The following season, Inter finished second behind arch-rivals, AC Milan, and in his third season gets another third. In total 95 meetings in dispute scoring 47 goals. He did not win titles, but Wilkes struck a chord among fans for his spectacular way of stroking the ball. He took the ball in midfield and carried it to the counter area. A different player at the time, lonely, sometimes to his companions reproached excessive individualism. So he went to Turin, after the Superga tragedy of 1949 took time to build a new computer that did forget to to command Valentino Mazzola. Wilkes

ideal player seems to be the club's star garnet and arrives in Turin in the summer of 1952. Play the season and just 52-53 at the end of this season, on 20 June, Torino visit Mestalla to play a game of honor of the great Antonio Puchades (Valencia defeated by 4-1). Wilkes chair and everyone sat in the stands and on the stage, asked for the name of that lanky always seemed to have the ball attached to the foot. That interest would become a contract shortly thereafter.

His tenure in Mestalla was a sensation, especially in its first season, he scored 18 goals in 28 games, during which continually rose from their seats to the fans with his dribbling Valencia unlikely. Its splendid goals were celebrated with handkerchiefs waving, something unusual in being reserved for matadors in the afternoons glory. He made his debut with Valencia in the Sardinero duel Quincoces trained team lost 3-1.

Valencia lifted the Copa end but Wilkes, as a foreigner, could not play. The club 'che' was immersed in the remodeling of large Mestalla and has always said that the actions of the star tulip paid the construction of the new grandstand. The enclosure came people who had never stepped on stage to see only the actions of that genius of the ball. Its unpredictable temperament and vision, which sometimes did not understand even their own colleagues, made legendary coin a phrase that was awarded to a player of Valencia at that time, "FAS, Faas? "(What you do, Faas?).

However, in the other seasons, their performance fell upon being diagnosed with goiter, a disease of which had to undergo surgery and forced him to live across the Mediterranean in the Malvarrosa beach. The following season, an injury truncated his career again. Wilkes was subjected to grueling and marking more than one party ended up being caught. Battered, had to undergo surgery and went to Holland to recover in late season. Valencia finished fifth in the table and his contract renewed for another year. In the third season, 1955-56, Wilkes again demonstrate its category with 12 goals in 19 games, although it accused its 33 years. Although he played only three courses Wilkes in the club Levante, the Dutch won the affection and admiration. Left the Valencia June 30, 1956, after playing 63 league games and score 38 goals.

Nobody forgot. To the extent that the club organized a tribute match next to it had been a goalkeeper for many season, Ignacio Eizaguirre. This tribute was held on March 19, 1957 when Wilkes had returned to Holland to play in Rotterdam, a small club that persuaded him not to leave football. Wilkes and received Eizaguirre that day in San Jose on loving public recognition of 'che' in a duel to the Wolverthampton.

The following season, Wilkes signed for Venlo and shines high in the Dutch League. In summer the beaches of Valencia back on vacation and receives an offer from the club to return, not concrete.

then receives a proposal from the Levant, who plays for second division and try to make the jump from category: accept without thinking twice. Wilkes cost the team a million pesetas Vallejo, a fortune at that time. T-Lift defended in a season in which the 'granota' were about to ascend (completed in second, but lost the promotion against UD Las Palmas). After the campaign, he finally retired in his country.

But Valencianism continued in his heart and played some friendly matches as of March 17, 1959 against Stade de Reims Just Fontaine (Valencia won 2-1), which served to open the electric lighting Mestalla.
Hanging up the boots
opted for business. Opened a fashion store in Rotterdam baptized with the name of 'cute', a word which recalled his time in Spain. Valencia also did not forget to Wilkes. The last time the team was in Rotterdam (In 2003, to face Maccabi Haifa), received a friendly recognition which gave him the badge of gold and diamond club. So he was in the capital of Turia's disappearance, on 15 August, our first major Dutch League.

Source: Don Ball

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training structure complexity as Christopher Frayling want changes investment in education design and Money

The outgoing president of the Royal College of Art, Sir Christopher Frayling is mounting a campaign to persuade the British government to reconsider its classification of design education.
Frayling has indicated its intention to go to the highest level with the secretary of the Department of Innovation, Universities, Skills and Business Peter Mandelson to request the inclusion of design as a topic related to science, technology, engineering and mathematics (STEM). The scope of the STEM is recognized as strategically important to the British economy and protected in terms of investment in research.
Frayling's action was prompted cut announced by the research budgets of some of the largest higher education institutions design in the United Kingdom including the Royal College of Art, University of Sussex, University of the Arts London and the Ravensbourne College of Design and Communication. Frayling
noted that although the Royal College of Art dramatically improved their allocations for research, funding was cut. "What is interesting is what Mandelson said (last week) about the importance of research in the creative industries and a few days after the funds were cut," said Frayling. "The points not joined. Engineering Technology and qualify, but the design does not. The big issue is to make the design is a matter of STEM. "

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Faas Wilkes, the "Black Pearl" Andreu Bosch

Uruguay is a very special case in world soccer. Its only 3 million people in just over half the territory of Italy, were not the greatest impediment to conquer achievements in the most popular sports. Those great sporting triumphs allowed many to know the smallest of South American nations, while for the Uruguayans were an affirmation of national identity.

Victor Rodriguez Andrade was born into a family where the name of a legendary player like his uncle Jose Leandro Andrade, was quite a responsibility and an example of admiration. Jose Andrade was the first black crack in the world and the first player called "The Wonder Megre", with Eusebio and Pele's predecessor.

Andrade was the owner of the right wing of Uruguay, tee shirt that won the first Cup World in 1930, and 2 Olympic tournaments (1924 and 1928) and 3 Copa America (1923, 1924 and 1926). Precisely the nickname "Wonder Black" came at the Olympic Games in Paris, where the European press marveled that so far unaware of the level of South American football.

Such was the admiration of his uncle Victor, who despite his last name was Rodriguez, football took its name in honor of his uncle. However, despite the blood of crack in their genes, Rodriguez Andrade was very hard to get rid of the comparison, it was not only because of family issues or race, but Victor played in the same his uncle's position on the side, which was formerly called half left. Perhaps

physical conditions that are black, Andrade was a true athlete, but with the virtue of being able to use that speed and great physical condition to overwhelm the band permanently, dribbling at the right time, winning in the body a body, and get air to come back and neutralize the opponent tip, a question very rare at the time. Everything began in the makeshift playing fields, with clothes instead of poles and rag balls, where he forged his polished technique, which would then be displayed on the courts of the world. Undoubtedly

the milestone that marked the life of this player was the 50 World Cup in Brazil, where he got the greatest feat in World Cup history. It was the only time a World Cup podium defined by a league, not elimination. Thus it was the last match between Uruguay and Brazil, where the canarinha handed him a draw to be champion.

The homeowner premiered the world's largest stadium, and it was a fixed one, because besides beating people came all rivals.

fundamental work of Andrade, who was a permanent fixture in 4 games, was to cancel the Brazilian ace Zizinho, objective achieved except once, when empowered Zizinho FRIACO, that just started the second half put Brazil ahead. But perhaps what happened immediately after the goal, was fundamental to the outcome. According to Rodríguez Andrade told himself: "Maybe it's the only one saying so, but 100% sure that is true. When FRIACO stung, the line raised the flag. And in that second I lost, I was enough meters to get ahead of Maspoli ... When things seemed to collapse, Jacinto (referring to the captain Obdulio Varela) approached me and said, What? He was offside, Jacinto, was offside. " Following this, Varela protested, argued with half the world, took everything to cool the match, when headed to the environment, always with the ball under his arm, covered her with his loud voice shouting, whistling at that height for the delay, and said , that these Japanese we beat them. " On this situation, Andrade himself said "I waited, no one moved, I went to protest and when it comes to the midfield, that was a graveyard."

Far from diminishing their performance in front of goal and harangued by his captain, Andrade became a lock for the bottom charrúa and had the luxury of running over by his side repeatedly demanding that the Brazilian fund, which eventually would fall to Schiafino and Gigghia. The win catapulted the story to all its members and for the first time Rodriguez Andrade, ceased to be the nephew of Joseph Andrade, and became "the Black Pearl."

Four years later in Switzerland 54, defending champion Uruguay to the base of previous World Cup, and the addition of Juan Hohberg by Gigghia and instead of Matias Gonzalez, Jose Santamaria, who later would play many years in the Real Madrid of Puskas and directed to the selected Distéfano and English. In the World, Andrade returned to play every game, even the semi-final between Uruguay and Hungary that was billed as "the most beautiful show football that saw the times. "

The Magyars were 2 goals ahead until the last quarter of an hour. There, according to the press at the time, with the help of a spectacular match Andrade Rodriguez, Uruguay draw with goals achieved and Schiafino Hohberg and even discount Schiafino got the win on his feet after fool the goalkeeper, but his shot culminates with the ball stuck in the mud. Thus force extra time where Andrade Rodriguez ends up playing torn. Finally, Hungary is imposed from 4 to 2 and gives him his first defeat to Uruguay in the history of the World Cup, relegating him to fourth.

Once removed from the football activity, Andrade Rodriguez, began working as an usher at the Legislative Palace (Congress). He remained there for nearly 20 years.

Source: Don Ball