since Richard Dawkins coined the term meme, the word "meme" has been used to sweep and scrub. Not trying to be a purist I believe there is a bit ignorant abuse of circulating coins and medals verbal luck. For example, what looks one who scatters his tastes and predilections in the so-called "social media" under the epithet "meme"? Surely nothing very different from those who undertake branding processes and identity construction in the world of "brick and mortar" (how they like to say to business consulting).
is therefore easy to glimpse the desperate need standing overwhelming to new communities and consultants involved in innovation (that word as conservative), design and communication occur in these stands waving the "mix culture" or "mashup trends." Which is all very well to the extent that implies an awareness of the need to circulate the knowledge that what we learn, reflect and apply a lot better and more effective than silent rumination academic cloister.
Now my reflection, if it has any value, aims to establish a silence on superficial and instrumental use of new meta without them may have been leaked to its greatest beneficiaries. whenever I was troubled for example, the "social role of design" is an important issue in the academic discussion of design and a laughable topic for business and Designers Guild. Arguably, the "ro, social ..." a meme is passed (for weak) by the prevailing market meme (the fittest).
Since memes are viruses based on ideological beliefs that are imposed under conditions favorable for them. Is it feasible to think that these times of climate change (cultural and economic) should lead to new mutations in the concepts I listed before.
guidance to consumers (users, citizens, customers, target groups, like your favorite memes decide to call them) will acquire different forms in the scheme of economic sustainability (innovation = ideas converted into cash, says Ivan Vera) and the outline of R & D (money become ideas). The ideas that best fit or better to survive the prevailing meme (consumption-driven capitalism) will have a better chance of talking to the future.
That is an interesting idea: adapt or survive are similar but involve different strategies. In what follows, romantically naive to believe that "good always prevails" is to assume that one is clear about what else is better at a given time and that it declares assumes a specific meme will fight to death against the prevailing mental virus, will ally with him, or will find their own way (his "Ocean Blue" as it is fashionable to say the last two or three years).
One thing is more or less clear, we learned that the world is projected to look back so the future is always uncertain and store cards up his sleeve ... Who could ensure that the situation inbred and self-referential design of theoretical discourse is to make conversation with the future, if the future does not exist?
Options:
- Oppose death
dominant meme - the meme
trans to - Create alternative memes blind regions infecting meme dominant until the conditions that facilitate decay and impose new conditions ...
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