سيريال Proshow Producer
What tools or strategies as the holy grail in Packaging News
declare that the design process from the strategic need to be defined today is nothing new, and does not add more than another flatus vocis the cacophonous concert that has sparked offers commercial awareness that innovation is a natural spring in the design.
Unless of course we understand that strategy is meant, who and how to make strategic choices, as implemented and finally what it does take a strategic perspective in the design process.
There is a dimension that interests me at this level and is related to the concept of power. There is a correlation between the ability to influence, change or retain key important factors in production cycles, communications, market, and the possibility of establishing strategic guidelines.
Without power, without some kind of power (whether factual, commercial, political, financial, management, generation of networks, etc.). Good intentions tend to hit corporate or organizational with the incommensurability of certain social phenomena unsystematic. Must possess some measure of power to make commitments on long-term actions in the production, communication and marketing of an organization, as the cost and effects of long-term policy are profound in its development.
Typically insert design in the medium tactical actions and short-term point in the campaign, the product of the season, in point of sales promotion in the event. It is tempting to think that the Pareto design in these areas must find insurance 20/80. However, it is well documented that the design as a strategic tool not only adds value but also creates opportunities (say "blue oceans" to rhyme with fashionable jargon) if insertion occurs in what we call strategic levels of business plans and its subsequent realization in production processes logistics and trade.
can affirm is that design can be embedded in a long chain of decisions a) strategic, b) tactics and c) operational and interestingly in that order decreases its contribution in terms of value or influence, or as I said before, in its transformative power of practices and perceptions.
Apply
anthropological methodologies, psychological or engineering design is now a sanitary condition for the assurance and validation processes and results. However, the use of ethnographic tools, Kansei or other resources of understanding also means more expensive to design processes, is this because it is strategic to have a better understanding and a more complete awareness of market needs?
Gonzalo Castillo says that everything stated strategic response to the very logic of the "
Put Your Money Where Your Mouth
is "otherwise flatus vocis again, empty statements. If the strategic need to put resources to work on it, if not ...
From this we can derive that both the power and resources are an important ingredient to declare that the design is capable of climbing decision-making truly "strategic." Without power and resources as strategic what is design?
remains to be seen how open source culture, the economy of the gift and the young and the energetic prosumer labeled "Generation Y" bring a new perspective to the work of designers, their short, medium and long terms.
0 comments:
Post a Comment