Basketball Cake Design

The facade is the face of a corporate building ...

The brand has many faces, the face that is in the foreground should be able to convey something more than "fit the category." Not just that (eg) a bank forward seriously, security or path that all claim to possess these attributes.

The toilet of a category is not distinctive, coined in a building array preconceptions "meets" but not surprising. Breaking with more sure to snatch a place competitors in the minds of consumers.

The power of a brand lies in the consistency and uniqueness of its value proposition. Be unique and consistent value proposition is the cornerstone of any identity.

The power of a mark is in the power of his identity.

Identity is composed of milestones that are perceived for the rest. The memorable of these milestones ensures the survival of the brand in the minds and hearts of people.

"Ugly does not sell," said Raymond Loewy, we can add

"boring does not inspire"
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We want people to be inspired and trust us. When you are in charge of a mission and after a goal innovative

transgressions are read as self-confidence, the disruptions are perceived as challenges and challenges are the vitality of a competitive brand

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A new architectural image helps you connect with the constant change of things. What does not change is dead or dying. Propose a shift jump in the use of materials to intervene with the landscape of the city, to communicate that the company itself evolves, if the change surprised and inspired the evolution will be perceived as a positive change, something that feeds and strengthens the identity trust.