Wednesday, September 23, 2009

Beauty Salon Swot Analysis

Why insist that the design that is strategic? Praise

Do we know from a design perspective what is strategic and what is tactical and what is not?

Friday, August 14, 2009

What Happened To Fakku?

aesthetics on the facades

safe design should define different roles to different realities and objectives, but can not ignore the demand-relevant but not explicitly provided for the emotional make tangible for all sorts of human endeavors (or even restore the soul ) whether communication projects, educational, cultural, commercial, artistic, political, services, product development, spaces, experiences, etc.

I find it impossible to think that the design does not have implied the search for beauty, whether intended or achieved functional sensory enjoyment.

Friday, July 31, 2009

Basketball Cake Design



The facade is the face of a corporate building ...

The brand has many faces, the face that is in the foreground should be able to convey something more than "fit the category." Not just that (eg) a bank forward seriously, security or path that all claim to possess these attributes.

The toilet of a category is not distinctive, coined in a building array preconceptions "meets" but not surprising. Breaking with more sure to snatch a place competitors in the minds of consumers.

The power of a brand lies in the consistency and uniqueness of its value proposition. Be unique and consistent value proposition is the cornerstone of any identity.

The power of a mark is in the power of his identity. "Ugly does not sell," said Raymond Loewy, we can add

"boring does not inspire"
.
We want people to be inspired and trust us. When you are in charge of a mission and after a goal innovative

transgressions are read as self-confidence, the disruptions are perceived as challenges and challenges are the vitality of a competitive brand

.
A new architectural image helps you connect with the constant change of things. What does not change is dead or dying. Propose a shift jump in the use of materials to intervene with the landscape of the city, to communicate that the company itself evolves, if the change surprised and inspired the evolution will be perceived as a positive change, something that feeds and strengthens the identity trust.

Monday, June 1, 2009

Nami At Thriller Bark

The importance of brands in all contact points




I kindly invited by the

ACHAP , within the framework of marketing workshops Chamber of Commerce of Santiago . was a pleasant conversation in which we try to define the place and the fate of brands in a hypercompetitive market.
also reviewed the future of effective management of brands in the context of diseƱlo of experiences and services. presentation can be seen HERE