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Saturday, October 31, 2009
Identity: An Active Powerful, Manageable and Profitable 
This meeting will count with the participation of Mr. Alvaro Magaña, Procorp Brand Planner, who will address issues such as:
Brand and reputation, resources are built with creativity The brand experience and its influence on strategic decisions
Creating value with emotions and design
- The workshop will be held on Tuesday, November 3 at 8:45 pm., Center CCS
- Convention (Monjitas 392, Floor 2 - Metro Bellas Artes). Confirm the
- 360 7049 or e-mail: Alvaro Magaña secretariagse@ccs.cl
Designer with a major in visual communication from the Universidad Tecnológica Metropolitana. Diploma of Advanced Studies (DEA), University of Barcelona. Brand Planner and Director of Strategic Planning, Branding and Communication Procorp company, considered one of the most important in branding consultancy, communication, design and architecture in Chile and Latin America.
Clients include Cardinale, Casa Amarilla, CGE Group of Companies (Edelmag, CGE Distribucion, CGE Generation, Transmission CGE, Binary, IGSA, Conafe, Tusan, IDT, Novanet, Tecnet, Emelari, Eliqsa, Elecda, Emelat, Emelectric and Transemel), D & S, Derco, IGT, Fasa, Mall Plaza, Journal Discussion of Chillán, Cpech, IP Chile, SCL Airport Innovum of Fundación Chile, IGT, Universidad de Las Americas International Bank and CMPC.
has taught in various universities and professional institutes in Chile, lectured and collaborated with regional media on issues of design, innovation and branding.
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