safe design should define different roles to different realities and objectives, but can not ignore the demand-relevant but not explicitly provided for the emotional make tangible for all sorts of human endeavors (or even restore the soul ) whether communication projects, educational, cultural, commercial, artistic, political, services, product development, spaces, experiences, etc.
always understood the functionality (citing the old "form ever follows function" of Sullivan) as a clear demand and hence safety, convenience and comfort, ie human emotionality ultimately, "there is a level in which the aesthetic, understood as a level of insight and analysis that seeks pleased by the beauty, can not be disaggregated from the design goals. 
I find it impossible to think that the design does not have implied the search for beauty, whether intended or achieved functional sensory enjoyment. 
To all my customers so far, either.
