I kindly invited by the ACHAP
to give the talk "
The importance of brands in all points of customer contact"
, within the framework of marketing workshops Chamber of Commerce of Santiago The importance of brands in all points of customer contact" 
. was a pleasant conversation in which we try to define the place and the fate of brands in a hypercompetitive market. also reviewed the future of effective management of brands in the context of diseñlo of experiences and services. presentation can be seen HERE
